With the UK in lockdown, a pandemic still raging and the prospect of months before things begin to return to some kind of normality, it's reasonable to say that daily life can be a bit stressful at the moment. With that in mind, RB air care brand Air Wick has today set out to present a natural moment of calm into advertisement breaks up and down the nation with a meditative brand-new television commercial that encourages viewers to breathe together with it in time.
It is set to a sparse, ASMR-inspired soundscape of a female calmly inhaling and breathing out amidst the mild noises of nature with a series of CGI flowers appearing to 'breathe' in and out in sync. It seeks to dramatise the mood-enhancing powers of essential oils and promotes Air Wick's aromatherapy-at-home variety, Vital Mist.
This campaign represents the very first time Air Wick has actually interacted its brand-new brand function to connect individuals to nature in above-the-line comms. A Good Read sees the brand champ the power of nature and motivate individuals to get out into nature more frequently. It was developed by Lyndarn Harrison and innovative directed by Nick Rowland at Havas, with sound style by Ben Leeves at Jungle Studios and animation from NERD Productions.
Additional in-store activations are likewise planned. Rita Cunha, classification marketing supervisor at RB states: "We understand that connecting to nature has the power to transform individuals's state of minds and with us presently spending so much of our lives inside, we've never required more of an increase. Air Wick Important Mist makes accessing the mood-enhancing powers of natural important oils simpler than ever and with this campaign, we've taken it one step even more, really bringing that ethos to life through our comms." Nick Rowland, innovative director at Havas London, adds: "We all need keep in mind to take a deep breath every once in a while, particularly in the amazing situations we currently find ourselves in.
Fireworks can be especially fear-inducing for our family pets, particularly on widely-celebrated evenings, such as Bonfire Night and New Year's Eve. In order to lower our animals' levels of distress, Battersea Dogs and Cats have begun utilizing soothing aromatherapy sprays. While commonly utilized by human beings to include scent into the home and destress, the animal shelter explains that their purpose goes far beyond that and can lower tension in family pets, too.
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